It happens every once in a while, and when it does, there's no going back. The paradigm shifts. The benchmark is elevated. A "new standard" is declared. It is with this in mind that SubCulture proudly presents The New Standard, a multi-genre concert series celebrating fresh and inventive music by impassioned, boundary-pushing artists. The featured artists in The New Standard series were chosen for their creative risk-taking, emotional authenticity and ability to inspire audiences.